If you are a content creator, an independent professional or an entrepreneur, email marketing is a creative way to stay top-of-mind with your audience, clients and prospects.

By creating useful content – such as blog posts, articles, white papers and webinars – and distributing them via email, you also can increase your visibility online and position yourself as an expert in a given topic.

If it includes a clear call to action, such as “register here,” “request a free consultation here,” “see complete article here,” or “use promo code here,” email marketing can also be a powerful lead generation and sales tool. If content is king, email marketing is the princess. Continue reading →