We spend more time at our jobs than in any other aspect of our lives. So its a no-brainer that in order to obtain the success we want and deserve in our careers, we must take full control of it and let others notice.
Whether you are looking for a new job, changing careers, starting a business, taking your business to the next level or want a promotion at work, put on your marketer’s hat and apply these three strategies that marketing departments employ for their products and services:
1. Brand Yourself
A product or service can be great, but if people dont know about it, it wont be sold. The collection of tangible and intangible promotional tactics performed by marketers through time, make up a brand. Building a brand isnt solely for selling products anymore, as you can also build your personal brand for career success. You are creating a personal brand everyday, you know it or not. Taking control of your brand puts you in the driver’s seat of your career and lets employers, colleagues and clients have a clear idea of who you are and what value you provide. With some effort, free social tools like Twitter, Facebook, Pinterest, Instagram and LinkedIn have the potential of promoting your accomplishments and expertise to a wide audience. Make sure all your online branding touch points are up-to-date and match your resume, portfolio and business cards.
2. Create Content
In order to connect with their target audience in a more relevant and meaningful way, marketers are not only relying on traditional advertising and public relations, but they are taking control of their brands by also becoming content creators themselves. You can too use content marketing to build credibility to position yourself as an expert. The more content you put out there, the stronger your reputation becomes. Start by choosing a topic you know well, then pinpoint the audience that will benefit the most from it and choose the right channel to distribute it. For example, if you are a great speaker, you can start a Youtube channel or submit speaker submissions at industry conferences. Whichever content tactic you choose, be consistent, distribute to your network and strive for quality.
3. Review and Optimize
Just like brands, our careers are in constant change. We need to evolve to adapt for new opportunities, keep strengthening our brand, and set new and bigger goals. Marketing strategy is not done once and you are set. It’s an on-going process. Just as marketing a product, in order to assess whats the best next step, we need to have a thorough understanding of who we are in a given moment. Knowing ourselves, staying focused on our goals and striving to be better are essential to knowing how to move forward. Tap into experts that can motivate you to be better and which you can learn from. First think about what you want to learn and then figure out the best person to inspire you. It could be a boss, a parent, a mentor, a colleague, a professor or a successful entrepreneur you can follow on Twitter, read his/her books or subscribe to his/her blog. It could also be a business consultant or career coach that breaks goals into smaller action items and provides you with focus and accountability.
Ultimately, the goal is to make a living from mixing your skills, strengths and passions, thus creating a purposeful career that you feel happy to share with the world.
Do you feel you are incorporating your stengths, passions and skills in your current professional life? Which of these three tips would you like to incorporate and why? Please share in comments below.
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